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Process over inspiration. Evidence over taste.

I trust process more than inspiration. The strongest work I've shipped started in a spreadsheet or a support ticket, not a moodboard. The ideas I've loved most have, more than once, been killed by the data, and that's been good for the products.

Philosophy How I work, what I trust

How I work, what I trust

I work at the intersection of business, design and delivery: taking an ambiguous problem all the way to a shipped, validated outcome. Conversion, task completion and retention are the closing argument; not how any single touchpoint looks in isolation.

The work I trust is boring on the surface and exact underneath. A flow that drops a step. A form that loads faster. A handoff that stops losing information between teams. A dashboard that says one true thing instead of six approximate ones. The decisions behind it are testable, not stylistic.

20M+ Users reached across consumer marketplaces
7 Platforms · startups, scale-ups, regulated banking, PAN-EU B2B

Disciplines

  • Regulated banking
  • Classifieds
  • Consumer credit
  • PAN-EU B2B commerce
  • Health & performance data
  • Swiss SaaS

Open for work.

Process management, product, and customer experience across regulated banking, fintech and B2B.

Let’s talk