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Selected work.

Case studies across consumer marketplaces, fintech and B2B platforms. Conversion architecture, design systems at scale, multi-market governance, regulated fintech, controlled experiments.

01 — IBMiX × Heineken

PAN-EU B2B commerce — pitched, scoped, shipped UK.

An IBM iX engagement to consolidate Heineken's fragmented per-country B2B ordering into a single SAP Hybris core platform. Team awarded the IBM Benelux Excellence Award.

B2B commerce Stakeholder orchestration IBM Excellence Award

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02 — StepStone Continental Europe

StepStone — less, tested, shipped.

Lead UI Designer on the notifications team at Europe's leading job platform. Tested several variations; the smallest version won — "one of the most successful performance uplifts of 2019" per Director Product Design.

Notifications redesign Design system 6 markets

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03 — FINANZCHECK.de

Finanzcheck — a credit funnel, with Google Germany.

Lead Product Designer at Germany's leading independent credit comparison platform. Two lead remits in parallel — consumer app and landing-page conversion. Funnel partnered with Google Germany on Web Vitals and controlled-experiment discipline.

Funnel architecture CRO Lead Google partnership

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